Dreamed up by the experimental, provocative Israeli designer Ron Arad, whose playful furniture designs featuring rounded, sculptural shapes have made him world famous, this startling construction swells, curves and winds its way through Médiacité, Liège's gigantic shopping centre, for over 350 metres. It is a covered mall - the main artery of a huge shopping centre built in 2009 to regenerate an abandoned industrial estate. At Médiacité, Arad has set out to conquer architecture, putting his ideas into practice on a bigger scale and reinvigorating the often criticised genre of retail architecture.